Media Arts is the study of human communication through film, photography, video, audio, computer/digital arts, and interactive media. Creatively, students employ the elements of space, time, light, motion, color, and sound to express their perspectives, feelings, and ideas. Critically, they learn to interpret and evaluate media within aesthetic, cultural, and historical contexts to become more enlightened consumers and effective citizens.
Media Arts is aesthetic-based and uses elements and tools of current and emerging technologies to create works that express feelings and ideas. The act of creation is an essential part of thinking which in turn builds the notion that there are alternative approaches to traditional mass media.
In order to learn the language and symbol systems of our current culture, it is important to look at works that are generated from a wide spectrum of sourcesfrom individual visions to the commercial media industry. (Art and life are dependent upon each other and interconnected.) The study of the image and sound elements is an essential prerequisite to the proper shaping of ideas into messages.